1. Introduction

Welcome to Trendvibe Fashion. Your privacy is important to us, and we are committed to protecting your personal data with transparency, integrity, and security. This Privacy Policy explains how we collect, use, process, store, and protect your information when you access our website, create an account, make purchases, or interact with our services. This policy applies to all users, including visitors, registered customers, and anyone accessing our platform via web or mobile devices.

We comply with the Nigeria Data Protection Regulation (NDPR) and align with global data protection standards such as the General Data Protection Regulation (GDPR) and, where applicable, the California Consumer Privacy Act (CCPA).

2. Information We Collect

We collect different types of information to provide and improve our services:

a. Personal Information
  • Full name
  • Email address
  • Phone number
  • Billing and shipping address
b. Account Information
  • Login credentials (username and password)
  • Purchase history
  • Wishlist items and preferences
c. Payment Information
  • Payment method details are processed securely via third-party payment providers
  • We do not store card details on our servers
d. Technical & Usage Data
  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referral sources
e. User-Generated Content & Inputs
  • Search queries
  • Product reviews
  • Customer support messages
  • Any text inputs submitted through forms or chat features

3. How We Use Your Information

We use your data for the following purposes:

  • To process and deliver orders
  • To manage user accounts and provide customer support
  • To personalize your shopping experience
  • To recommend products based on browsing and purchase behavior
  • To send transactional updates (order confirmations, shipping alerts)
  • To send marketing communications (with your consent)
  • To improve website performance and functionality
  • To detect and prevent fraud or unauthorized activities

4. AI & Automated Processing

Trendvibe Fashion may use automated systems and AI-driven tools to enhance user experience.

How AI Uses Data
  • To recommend fashion products based on browsing and purchase history
  • To personalize homepage content and collections
  • To analyze user behavior for improving services
AI Input Storage
  • Inputs such as search queries or chatbot interactions may be stored temporarily
  • Data is used for improving system performance and user experience
  • Storage duration is limited and aligned with our data retention policy

We do not use AI to make legally binding decisions without human oversight.

5. Legal Basis for Processing

We process your data based on:

  • Consent – for marketing communications and cookies
  • Contractual necessity – to process orders and provide services
  • Legal obligations – compliance with applicable laws
  • Legitimate interests – improving services, preventing fraud, and enhancing security

6. Sharing of Information

We may share your data with trusted third parties, including:

  • Payment gateways for secure transactions
  • Logistics and delivery partners
  • Hosting and cloud service providers
  • Analytics and marketing platforms

All third parties are required to handle your data securely and only for specified purposes.

We do not sell your personal data to any third party.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Enable core website functionality
  • Analyze traffic and user behavior
  • Personalize content and product recommendations
  • Deliver relevant advertisements

Users can manage cookie preferences through browser settings or consent banners.

For more details, please refer to our Cookie Policy.

8. Data Retention Policy

We retain personal data only for as long as necessary:

  • Account data: retained while your account is active
  • Order data: retained for legal and accounting purposes
  • Marketing data: retained until you withdraw consent

Users may request deletion of their data at any time.

9. Data Security Measures

We implement strong security practices to protect your information:

  • SSL encryption for secure data transmission
  • Secure servers and infrastructure
  • Restricted access to authorized personnel only
  • Regular monitoring for vulnerabilities and threats

Despite our efforts, no system is completely secure. Users are encouraged to protect their login credentials.

10. International Data Transfers

Your data may be processed or stored outside Nigeria.

When this occurs, we ensure appropriate safeguards such as:

  • Standard contractual clauses
  • Secure hosting environments
  • Compliance with international data protection standards

11. Your Rights (GDPR & CCPA Aligned)

You have the right to:

  • Access your personal data
  • Correct inaccurate or incomplete data
  • Request deletion of your data
  • Withdraw consent at any time
  • Object to certain data processing activities
  • Request data portability
  • Opt out of marketing communications

To exercise these rights, please contact us using the details below.

12. Children’s Privacy

Trendvibe Fashion is not intended for users under the age of 18.

We do not knowingly collect personal data from minors. If such data is identified, it will be deleted promptly.

13. Third-Party Links

Our website may contain links to external websites.

We are not responsible for the privacy practices or content of third-party platforms. Users are encouraged to review their policies separately.

14. Updates to This Privacy Policy

We may update this Privacy Policy periodically to reflect:

  • Changes in legal requirements
  • Updates to our services
  • Improvements in data protection practices

Users will be notified of significant changes via email or website announcements.

15. Fashion & eCommerce-Specific Data Usage

To enhance your shopping experience, we may use your data to:

  • Recommend outfits based on browsing behavior
  • Suggest sizes based on previous purchases
  • Display personalized collections and trends
  • Show recently viewed products

This helps create a more tailored and efficient shopping journey.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: info@trendvibefashion.com
Address: 5, PRINCE ABDULLAHI IKHARO ROAD, SA’AHBI, MARARABA, NASARAWA STATE,NIGERIA

This Privacy Policy ensures transparency, builds trust, and aligns with global compliance standards while supporting a seamless fashion eCommerce experience.